THE STORY OF MINI.

DEFYING CONVENTION, SINCE 1959.

Clever. Personable. Unique. These are the qualities that MINI was founded on, and the very same that define MINI today. The Original Mini (lower case prior to our relaunch in 2002) dared to be different. It was a small, fuel-efficient car, born in 1959 as a creative solution to the threat of rising gas prices during the Suez Oil Crisis. With its space-maximizing transversely-mounted engine and wheels-pushed-out design, it was unlike any other car around. And it wasn’t long before people began to take notice.

Everyone from rock stars to royalty became smitten with the Mini’s combination of quintessential British charm and motoring fun. Youth culture celebrated its convention-defying aesthetic. Families valued the everyday practicality and efficiency it afforded. Motorsport enthusiasts revered its corner-carving agility. The Mini was ahead of its time. It didn’t reinvent the wheel. But it revolutionized the idea of what an automobile could be. Today, similar principles and spirit apply to all five MINI models. With all-new levels of technology, performance, and practicality, we make even a family car fun again.

MINI TODAY

THE STORY OF MINI.

DEFYING CONVENTION, SINCE 1959.

Clever. Personable. Unique. These are the qualities that MINI was founded on, and the very same that define MINI today. The Original Mini (lower case prior to our relaunch in 2002) dared to be different. It was a small, fuel-efficient car, born in 1959 as a creative solution to the threat of rising gas prices during the Suez Oil Crisis. With its space-maximizing transversely-mounted engine and wheels-pushed-out design, it was unlike any other car around. And it wasn’t long before people began to take notice.


Everyone from rock stars to royalty became smitten with the Mini’s combination of quintessential British charm and motoring fun. Youth culture celebrated its convention-defying aesthetic. Families valued the everyday practicality and efficiency it afforded. Motorsport enthusiasts revered its corner-carving agility. The Mini was ahead of its time. It didn’t reinvent the wheel. But it revolutionized the idea of what an automobile could be. Today, similar principles and spirit apply to all five MINI models. With all-new levels of technology, performance, and practicality, we make even a family car fun again.

MINI TODAY

THE STORY OF MINI.

WHAT DROVE US THEN, INSPIRES US NOW.

Nearly six decades later, the heart and soul of the Original Mini lives on in the new MINI lineup. Each and every model in the range is imbued with the same boundary-pushing design innovations that made the first Mini such a hit in its day. And with premium, modern enhancements, added touches of sophistication and versatility, as well as an engine that is more powerful and fuel-efficient than ever before, the modern MINI lineup is – without a doubt – the most exciting yet.

WHAT MAKES A MINI?

MOTORSPORT DNA

DRIVING FUN

ICONIC DESIGN

EVERYDAY VERSATILITY

THE MINI LINEUP.

FUN RUNS IN THE FAMILY.

MINI 5 DOOR

MINI CONVERTIBLE

MINI 3 DOOR

MINI CLUBMAN

MINI COUNTRYMAN

THE MINI LINEUP.

FUN RUNS IN THE FAMILY.

MINI 5 DOOR

THE MINI 5 DOOR.

The turbocharged motoring icon, with extra room to share. The MINI 5 door is tuned to deliver the same unprecedented handling as its 3-door brother, but comes equipped with 2 more doors, 5 seats, and up to 941 Litres of boot space for packing more into your daily drives and weekend getaways. It’s the ideal balance of driving fun and everyday functionality.

MODEL OVERVIEW

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MINI CONVERTIBLE

THE MINI CONVERTIBLE.

Open up to all life has to offer in the MINI Convertible. Featuring seating for four and a 3-in-1 soft top that can function as both a sunroof or a full-fledged drop-top, it’s always ready for your next impromptu excursion. And with a lively Twin Power Turbo engine capable of hitting 100 km/h in a mere 6.6 seconds, it isn’t afraid to seize every moment along the way.

MODEL OVERVIEW

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MINI 3 DOOR

THE MINI 3 DOOR.

The original icon, reborn, and reimagined for modern motoring. The MINI 3 door bears the same iconic silhouette that made its forefather an instant classic back in 1959. But with advanced 3- and 4-cylinder engines, both featuring BMW Group Twin Power Turbo technology, it’s faster, feistier, more fuel-efficient, and even more fun to drive.

MODEL OVERVIEW

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MINI CLUBMAN

THE MINI CLUBMAN.

Meet the most refined MINI ever made. Its sweeping bodywork is perfectly complemented by an exquisite cabin well-appointed with premium features and top-shelf finishes. And with ample interior space, as well as standard ALL4 All-Wheel Drive, it boasts as much practicality as it does personality. The epitome of style and substance; it’s the MINI for all occasions.

MODEL OVERVIEW

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MINI COUNTRYMAN

THE MINI COUNTRYMAN.

The most spacious, rugged, and adventurous MINI ever made. With ample space for every escape, ALL4 All-Wheel Drive for every road, and a host of advanced safety features that helped it become a six-time IIHS Top Safety Pick, it’s equipped to inspire and accommodate your next great story. So go forth. Leave the city behind. Add friends. Add memories. Add stories.

MODEL OVERVIEW

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MINI JOHN COOPER WORKS.

A MINI John Cooper Works plays in a league of its own. With bold, motorsport-inspired looks, a suite of racing-class upgrades, and an engine capable of clocking 100 km/h in a blistering 6.2 seconds, it transforms drives into laps and roads into stages. And just one touch of the accelerator is all it takes to realize that this is MINI on an entirely new level. This is MINI thrill – maximised.

MINI ELECTRIC.

The electrification of the MINI lineup has begun, and the new MINI Countryman Plug-in Electric Hybrid is leading the charge. Combining forward-thinking technology, ALL4 All-Wheel Drive practicality, and a hybrid engine capable of producing instant power delivery with zero emissions, this electrifying model offers a promising glimpse of just how positive change can be.

WATCH AND LEARN.

MINI ENGINE VARIANTS 101.

What’s the difference between a MINI Cooper, Cooper S, and John Cooper Works? Hear from MINI Canada’s Product Specialist, Deb, and find out for yourself.

WATCH NOW

SEE WHAT ALL THE FUN IS ABOUT.

GET BEHIND THE WHEEL TODAY.

What makes a MINI unlike any other car around? Is it the corner-carving agility that has been thrilling Motorers for generations? The iconic charm that’s been turning heads since 1959? Or perhaps it’s just the fact that a MINI is designed to make driving fun again. Whatever it is, there’s only one way to find out…

Book a Test Drive